CAFÉ ONE
Brand Identity, Collaterals
‘One’ being an obvious reference to ‘No.1’ Martin Place, also points to the individual, where inspiration starts.
As ‘one’ is the first number, it can signify the beginning of something,
a collective community, a destination, a quantity and of course, a leader.
Versatile, convenient and always delicious, Cafe One at No.1 Martin Place really does have everything in ONE.
An elevated sanctuary in the heart of Sydney.
Connect, create & caffeinate.
Welcome to Café One.
project under BrandWorks Melbourne
Inspired by the curvilinear forms of the interior space, this contemporary and uncomplicated brandmark has modern and subtle heritage elements with the combination of open and condensed typeforms.
Juxtaposing the traditional serif in the No. 1 Martin Place logo, it is simple yet sophisticated and does not compete with the existing brand. It is fresh yet flexible to appeal to different people and occasions.
